Quick Hit: Rivella

Time is quickly winding down for us, but there is still so much to experience and write about. Instead of having the occasional long post, I thought I would present a few “Quick Hits” to cover a few things that I wanted to mention.

Rivella

Sarah mentioned Rivella in her post about going to the movies. Rivella is Switzerland’s national soft drink. It is a cultural icon and a powerful craving. Rivella comes in three (main) varieties: Red (rot – the original), Blue (blau – sugar-free) and Green (grüne – it’s got green tea in it, or something). It is a refreshing drink that, in all honesty, seems to create a very powerful taste memory. Whenever I am riding the trains towards to mountains, I crave Rivella.

The interesting thing about it, though, is what it’s made of. Switzerland produces so much cheese, that it has a surplus of “milch serum”, or whey – the thin proteinaceous liquid that is left over when cheese curd is extracted from milk. An enterprising Swiss gentleman, Robert Barth, decided to carbonate the leftover milch serum in the 1950s, and Rivella was born.

When I was here for only a few months, there was another fellow visiting from the U.S. We were at lunch one day and he had a bottle of Rivella. I asked him if he had tried it yet. He said no, but he had noticed everyone drinking it. As he started taking a sip I casually explained to him that when they say the main ingredient is “milch serum,” that is really a disingenuous term. “You see,” I said, “when they wash the udders of the milking cows, they use a special non-soap solution so the udders don’t get irritated. Then, when they’re done, the ‘udder washings’ are concentrated, and then carbonated.” He was looking at me now with a mouthful. “So there may be a little milk in there, left over on the udders,” I continued, “but it’s really just udder washings.”

I will forever remember his face as he choked down that first mouthful… right before I burst out laughing.

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